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Posted by on Jul 3, 2010 in Cycling, Cycling Helmets, FYI, Gear, Links, News

Lance Armstrong Starts 2010 Tour de France In Specially Designed Giro TT Helmet

For Immediate Release
Contact: Mark Riedy

Lance Armstrong Starts 2010 Tour de France In Specially Designed Giro TT Helmet

New ‘LAX’ helmet designed around Armstrong’s unique body, riding position and 2010 Tour courses by Giro’s Advanced Concepts Group

\"\"(Scotts Valley, Calif., July 3rd, 2010)–Giro, the worldwide leader in high-performance protective gear and
equipment for action sports and trusted sponsor to Lance Armstrong for all seven of his record Tour de France
victories, has announced that Armstrong rode today’s Tour de France prologue in a new time trial helmet that was
custom designed around Armstrong’s specific morphology, riding position and the 8.9-kilometer course in
Rotterdam. Code named ‘LAX’, the new helmet will not be sold at retail, but elements of the design will certainly
trickle down to future production time trial helmets.

“Lance always puts 100-percent into the Tour and for this, his last go at it, he asked us to create something ultra special,” said Giro’s Senior Sports Marketing Manager, Chuck Platt. “The LAX was the first major project for our new Advanced Concepts Group and the challenge pushed our team to use new technology and methods in the hope that we could help Lance win his 8th Tour de France.”

The LAX helmet was the subject of a story by Wired Magazine writer Mark McCluskey on the magazine’s website\"\"
( today.

Giro went to extreme measures to prepare project LAX for this year’s Tour. Considering the six month development time and Lance’s busy schedule, the Advanced Concepts Group made a laser scan of Armstrong’s torso while tucked in his time trial position, and separately, scanned his head. The data acquired was used to make precision headform and torso models that Giro’s Advanced Concepts Group used to aid development in Armstrong’s absence. The torso model was used in a number of sessions to test as many as 100 prototypes in a variety of wind tunnels.

Giro’s Advanced Concepts Group is based not far from Silicon Valley in the company’s Scotts Valley, California headquarters and includes industrial designers, helmet engineers, product development specialists and test lab staff. The Advanced Concept Group is housed in a new, state of the art facility that encourages innovative design practices and allows for rapid prototyping and on-site testing. The LAX is the first product to come out of the group.

\"\"Riding in what he has called his final Tour de France, Armstrong is pursuing a record setting 8th victory and rides for a team sponsored by American electronics retailer RadioShack. The 2,234-mile 2010 Tour de France begins on Saturday, July 3rd in Rotterdam, Netherlands, and ends on Sunday, July 25th in Paris, France. In addition to the race’s Prologue in Rotterdam, the custom LAX helmet will benefit Armstrong in the 52-kilometer individual time trial on the race’s penultimate stage in Bordeaux that many Tour watchers feel could decide the winner of the 93rd running of the lap of France.

Contact Mark Riedy at TRUE Communications for additional information and images of the LAX helmets at

About Giro Sport Design

Giro®, based in Scotts Valley, CA, is a worldwide leader in the design, development and marketing of premium,
high-performance protective gear and accessories for action sports and active lifestyles. We are an innovative and
consumer-focused brand, with a mission to create products on the leading edge of inspired design that help you to
look and feel your best.



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